Dan Pucherelli is an award-winning media executive and the founder of 23 Brand & Studio, a production company focused on building athlete and talent brands through premium storytelling.

With over 23 years of experience across podcasts, documentaries, docuseries, and digital content, Dan has led the development of premium, culture-defining work for platforms including Peacock, Hulu, Roku, ESPN+, A&E and Netflix.

Prior to founding 23 Brand & Studio, Dan served as Vice President of Unscripted Originals at WWE, where he built and led creative teams, shaped multi-platform content strategies, and helped drive audience growth through authentic, talent-driven storytelling.

Dan is trusted by talent, platforms, and partners for his ability to navigate complex creative environments while protecting authenticity and long-term brand value.

At 23 Brand & Studio, Dan brings a hands-on, collaborative approach to every project, partnering closely with talent and brands to create work that resonates, endures, and builds lasting identity.